We Are At The Beginning Of Change…
Sunday December 4th 2016

Archives

Dear Thyroid Pin-Ups

A frequently asked question is Why on earth would a health site use pin-ups?! It’s a fair and valid question and one that we’re happy and proud to answer.

Dear Thyroid is unlike any brand of thyroid support — Our website is written by thyroid patients, for thyroid patients. Community members write and submit love and hate letters to their thyroids, among other things. We are a literary brand. “Your Words. Your Disease” –Joanna Isbill.

The Pin-Ups are a call to action. Our thyroid disease and cancer IS real. Our thyroid disease and cancer IS sexy. Sexy enough to fund, endorse and find a cure for. There are over 50MM people with a thyroid disease and over 20MM don’t know it. Why? Lack of education, lack of awareness. Why? Simply no funding. Dear Thyroid endeavors to re-brand the face of thyroid disease and cancer. We are giving it a makeover in the hopes of being part of the thyroid movement that seeks change for thyroid patients — better care, funding, research and, hopefully a cure.

By pairing each literary submission, be it harrowing and heartbreaking, hilarious and irreverent or angry and at your wits end with a pin-up girl, while subversive, we are sending a clear message to the public at large, including the medical profession:

  1. LOOK AT ME.
  2. LISTEN TO ME.
  3. MY STORY IS IMPORTANT.
  4. MY STORY IS REAL.
  5. MY STORY ALMOST TOOK MY LIFE.
  6. MY STORY BARELY SAVED MY LIFE.
  7. LET MY STORY BE A CAUTIONARY TALE OF THE GRITTY REALITY OF MY DISEASE.
  8. MY DISEASE IS WORTH INVESTING MONEY INTO FOR RESEARCH.
  9. MY DISEASE IS WORTHY OF A CURE.
  10. MY DISEASE IS WORTH EDUCATING PEOPLE ABOUT.
  11. MY DISEASE DESERVES AWARENESS.

Additionally, these pin-ups are iconic images of perfect health and beauty; reminders that, although we as a community do not look and feel this flawless, we once did and we will again, BY OUR DEFINITION and OUR DESIGN.

Be Sociable, Share!